FREE 5-DAY EMAIL COURSE

Steal the playbook we used to drive 85% direct bookings & $300k/M in 9 months

(even if you’re not a marketer)

Free. Five emails. One finished asset per day. Unsubscribe anytime.

FROM THE TEAM READ BY 6,000+ BOUTIQUE HOTEL & UNIQUE STAY OPERATORS

TRUSTED BY

Hey, I’m Ben Wolff.

I’m the co-founder of Onera, a collection of luxury landscape hotels in the Texas Hill Country that generate nearly $10m in annual revenue.

ONERA WIMBERLEY

85% direct · $300k/mo · in 9 months

ONERA FREDERICKSBURG

80% direct · acquired by a REIT at ~$1M per key

Outside of Onera, our work with hospitality brands (ranging from 4-key glamping tents to 130-room corporate hotels) has generated more than 130M social impressions and $25M in direct booking revenue.

This free 5-day sprint distills what worked into five practical assets you can use to create, capture and optimize more direct demand.

Day 1 lands in your inbox in minutes.

Here’s what you’ll build in five days

Each sprint ends with a finished, working asset for your property.

DAY 1

OWN YOUR DEMAND

See the true cost of OTA dependency.

Dissect the three-part demand engine behind our $7m exit, then calculate the revenue hiding inside your channel mix.

UNLOCKS

Direct Booking Opportunity Calculator

UNLOCKS

Direct Booking Opportunity Calculator

DAY 2

GET DISCOVERED

Turn one guest question into a Reel.

The “concierge in public” format behind 130M+ impressions, prepped in 13 minutes with only your phone.

UNLOCKS

Educational Reel Starter Kit

UNLOCKS

Educational Reel Starter Kit

DAY 3

FIX YOUR FUNNEL

Find where direct bookings disappear.

Run the mobile booking audit behind 80%+ direct at both Onera properties, then choose the one fix that matters first.

UNLOCKS

Marketing Metrics Dashboard

UNLOCKS

Marketing Metrics Dashboard

DAY 4

FILL SLOW SEASON

Price before the market panics.

Set your Pink Line rate months ahead of your comps. The strategy behind 64% slow season revenue growth.

UNLOCKS

Pricing Leak Analysis AI Skill & Worksheet

UNLOCKS

Pricing Leak Analysis AI Skill & Worksheet

DAY 5

SCALE WITH CONFIDENCE

Hire creatives without wasting time.

Find, vet and test a video editor with the two-filter hiring system, so content stops depending on you.

UNLOCKS

Video Editor Hiring Kit

UNLOCKS

Video Editor Hiring Kit

Real properties. Real numbers.

94%

REVENUE, 2022 TO 2025

Spoon Mountain — three safari tents in the Texas Hill Country. $210K to $408K.

$77K

DIRECT BOOKINGS IN FOUR MONTHS

Elk Hollow Resort — a glamping property in Bryson City, NC. Up from $3,400.

30×

WEBSITE TRAFFIC FROM SOCIAL

Alila Marea — a 130-room Hyatt in Encinitas, CA. Over 18 months.

Want the system behind these numbers?

Free. Five emails. One finished asset per day. Unsubscribe anytime.

Five days. Five finished assets. A demand engine you own.

Start Day 1 instantly. Free for boutique hotel and unique stay operators.

Free. Five emails. One finished asset per day. Unsubscribe anytime.

Free 5-day playbook

One finished asset per day