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Steal the playbook we used to drive 85% direct bookings & $300k/M in 9 months

(even if you’re not a marketer)

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FROM THE TEAM READ BY 6,000+ BOUTIQUE HOTEL & UNIQUE STAY OPERATORS

TRUSTED BY

  • Onera
  • Hyatt
  • IHG
  • Azulik
  • Alila
  • Small Luxury Hotels of the World
Portrait of Ben Wolff

Hey, I’m Ben Wolff.

I’m the co-founder of Onera, a collection of luxury landscape hotels in the Texas Hill Country that generate nearly $10m in annual revenue.

ONERA WIMBERLEY

85% direct · $300k/mo · in 9 months

85% direct · $300k/mo · in 9 months

ONERA FREDERICKSBURG

80% direct · acquired by a REIT at ~$1M per key

80% direct · acquired by a REIT at ~$1M per key

Ben Wolff on his property
Ben Wolff on his property

Outside of Onera, our work with hospitality brands (ranging from 4-key glamping tents to 130-room corporate hotels) has generated more than 130M social impressions and $25M in direct booking revenue.

This free 5-day sprint distills what worked into five practical assets you can use to create, capture and optimize more direct demand.

Day 1 lands in your inbox in minutes.

Here’s what you’ll build in five days

Each sprint ends with a finished, working asset for your property.

01

01

01

DAY 1

OWN YOUR DEMAND

OWN YOUR DEMAND

See the true cost of OTA dependency.

See the true cost of OTA dependency.

Dissect the three-part demand engine behind our $7m exit, then calculate the revenue hiding inside your channel mix.

Dissect the three-part demand engine behind our $7m exit, then calculate the revenue hiding inside your channel mix.

UNLOCKS

Direct Booking Opportunity Calculator

UNLOCKS

Direct Booking Opportunity Calculator

02

02

02

DAY 2

GET DISCOVERED

GET DISCOVERED

Turn one guest question into a Reel.

Turn one guest question into a Reel.

The “concierge in public” format behind 130M+ impressions, prepped in 13 minutes with only your phone.

The “concierge in public” format behind 130M+ impressions, prepped in 13 minutes with only your phone.

UNLOCKS

Educational Reel Starter Kit

UNLOCKS

Educational Reel Starter Kit

03

03

03

DAY 3

FIX YOUR FUNNEL

FIX YOUR FUNNEL

Find where direct bookings disappear.

Find where direct bookings disappear.

Run the mobile booking audit behind 80%+ direct at both Onera properties, then choose the one fix that matters first.

Run the mobile booking audit behind 80%+ direct at both Onera properties, then choose the one fix that matters first.

UNLOCKS

Marketing Metrics Dashboard

UNLOCKS

Marketing Metrics Dashboard

04

04

04

DAY 4

FILL SLOW SEASON

FILL SLOW SEASON

Price before the market panics.

Price before the market panics.

Set your Pink Line rate months ahead of your comps. The strategy behind 64% slow season revenue growth.

Set your Pink Line rate months ahead of your comps. The strategy behind 64% slow season revenue growth.

UNLOCKS

Pricing Leak Analysis AI Skill & Worksheet

UNLOCKS

Pricing Leak Analysis AI Skill & Worksheet

05

05

05

DAY 5

SCALE WITH CONFIDENCE

SCALE WITH CONFIDENCE

Hire creatives without wasting time.

Hire creatives without wasting time.

Find, vet and test a video editor with the two-filter hiring system, so content stops depending on you.

Find, vet and test a video editor with the two-filter hiring system, so content stops depending on you.

UNLOCKS

Video Editor Hiring Kit

UNLOCKS

Video Editor Hiring Kit

BONUS

Enroll today and The OTA Listing Guide lands with your welcome email, so you can drive more listing clicks, wishlist saves and bookings while you wait for Day 1.

Free. Five emails. One finished asset per day. Unsubscribe anytime.

Real properties. Real numbers.

94%

REVENUE, 2022 TO 2025

Spoon Mountain — three safari tents in the Texas Hill Country. $210K to $408K.

$77K

DIRECT BOOKINGS IN FOUR MONTHS

Elk Hollow Resort — a glamping property in Bryson City, NC. Up from $3,400.

30×

WEBSITE TRAFFIC FROM SOCIAL

Alila Marea — a 130-room Hyatt in Encinitas, CA. Over 18 months.

Want the system behind these numbers?

Free. Five emails. One finished asset per day. Unsubscribe anytime.

Five days. Five finished assets. A demand engine you own.

Five days. Five finished assets. A demand engine you own.

Start Day 1 instantly. Free for boutique hotel and unique stay operators.

Free. Five emails. One finished asset per day. Unsubscribe anytime.

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Free 5-day playbook

One finished asset per day